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Casual Power
by Sherry Maysonave |
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Re-imagine!
Business Excellence in a Disruptive Age
by Tom
Peters
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Clicking
by
Faith Popcorn
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EVEolution:
The Eight Truths of Marketing to
Women
by Faith Popcorn, Lys Marigold
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| Notes
from Joy: |
July
2006 |
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Women are
big business. Marketing to women is big
business too. I 've been reading up on the subject.
In
Re-imagine! Business Excellence in a Disruptive
Age, author Tom Peters describes marketing
to women as one of the biggest markets. Did you
know that women:
...• Make 83%
of all purchases
...• Buy 91%
of new homes
...• Bus 60%
of cars (also significantly influence another
30%)
Also
American women “write 80% of all checks,
pay 61% of all bills, and own 53% of all stock.”
Author,
Faith Popcorn has some interesting thoughts on
this subject too. In her book Clicking,she
writes that, “Men and women don’t
communicate the same way, don’t buy for
the same reason…” So why are we being
marketed to in the same old way.
In
EVEolution Understanding Women – Eight
Essential Truths That Work in Your Business and
Your Life, Popcorn states “women don’t
buy brands. They join them.” I think this
book is required reading for anyone who wants
to build their business by having women “join
your brand.”
We
women are an important force in the future of
this country both economically and politically.
So, to encourage you to focus your attention on
an important market, this month's eNews is meant
to inspire us all:
Women in business, let’s take the bull by
the horns and learn to market to ourselves.
If you have any ideas you would like to share,
questions or comments please email me at
joy@designwithjoy.com. Enjoy.
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How To Dress Casual AND Keep Your Power |
Photomax™
–
Your
New Best Friend!
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In
our casual world I think women are
losing their power by wearing the
wrong type of casual wear.
The
following tips, from In Casual
Power, by Sherry Maysonave
puts casual wear into six categories
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Active casual are clothes you
would wear to the gym, running, biking, or playing
tennis.
• Rugged
casual are clothes you would
wear in outdoorsy activities like hunting, fishing
backpacking, rock climbing.
• Sporty
casual are what you would wear
when running errands and generally hanging out.
These categories are not appropriate
to wear to work because they take away your
power and authority.
• Smart
casual is worn when going
to an informal dinner with friends. This category
includes slacks, crisp jeans or skirt with
a blouse or turtleneck, belt, jacket or coordinating
sweater and jewelry, shoes and hosiery to
complement your overall outfit. If you wear
jeans you need to wear a jacket or sweater
to upgrade the total look.
• Dressy
casual is worn when e.g.,
going to an opening of a new art exhibit.
This type of clothing includes a pant suit,
a dress or coordinating separates. The important
factor “well-coordinated and accessorized”
outfit. No jeans are worn in this category.
• Business
casual clothes are well tailored
garments from smart and dressy casual.
To learn what how to create
your own business casual wardrobe read Casual
Power or call me at (503) 655-2682 for
an appointment.
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By
Kierstan Dodd
One great way to stay connected to your customers
and friends is to send them pictures. The following
tips will make this fast and easy to do.
Photomax.com is
the newest, easiest, and most convenient way to
preserve, organize, share, and enjoy all your
photographs.
Photomax.com
is a photo website that guides you through photo
scanning, organizing, and editing, while offering
a variety of specialty items for your enjoyment.
The site is built on simplicity, making it possible
for people of all ages to use and enjoy –
even children and grandparents!
Preserve your fading photos and videos!
Did you know that every vacation photo or video,
every wedding moment captured, and every printed
memory is doomed to be lost to the inevitable
passage of time? Unless we convert our traditional
memories to digital files, they simply are not
safe. Which is why Photomax brings you the perfect
solution to preserving your traditional photos/videos
and organizing your digital images. They’re
your memories…preserve them.
Sharing your pictures is a snap!
You can send friends and family an email link
inviting them to view your photos. Your friends
and family can then click on the link and view
the photos you’ve selected . You don’t
have to wait for family reunions to see family
photos anymore. With this exciting new technology,
Photomax makes your photo sharing easy and enjoyable.
For
more information visit
www.PlayWithMax.com or
Kierstan@BigPlanet.com or contact Kierstan
Dodd at 503.869.4679
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• eNews
Design by SynerGenii
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Tobi Kibek Piatek, Ediitor •
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www.synergenii.cpm |
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